Hello, I am Demet Dagdelen.
I am VP of Growth × AI at Automattic, where I build ML and agentic systems that move the numbers behind WordPress.com.
I’ve been at Automattic for 10+ years, building the opinionated systems that make WordPress.com grow: a unified agent-first email platform built to support our 500M+ monthly sends; a generalized ML pipeline behind some of our most successful growth decisions; an autonomous coupon program based on uplift models that drives 25% of post-signup subscriptions; and a geo-experimentation framework that surfaced $35M in non-incremental ad spend.
That incrementality finding triggered a two-year pause on paid acquisition and pulled me into running WordPress.com marketing for the year after, to rebuild paid media and the growth funnel from first principles.
My current bet is Agentic CRO: letting models propose, run, and evaluate their own experiments.
This blog is where I think out loud about all of it.