Press & Talks.
Where the work shows up outside the day job: coverage, talks, workshops, and writing.
Press
Book chapter · Shaping AI without the Hype
The Incrementality Revolution: Building Accountable Growth Systems with AI and Causal Inference
A chapter in the collaborative book bringing together twenty women who have led tangible results in AI and digital transformation — practical insight grounded in real work, paired with a personal reflection on a career-defining moment.
Magyar Narancs · January 2026
A hájp velejárói
A multi-page interview in the print edition of the Hungarian weekly. On why AI is at least as transformative as the internet, the decades of research behind the boom, how to tell genuine AI capability apart from AI-washing, and the harms of AI and why investing in their mitigation matters.
Zapier
The AI transformation framework
Featured as an expert voice in Zapier’s executive playbook — on AI-first engineering, on acting when measurement reveals uncomfortable truths (the $35M GeoX finding), and on pairing light governance with strong observability so teams can see and learn from each other’s experiments.
Vogue Business · November 2025
On WordPress.com’s Black Friday strategy
Quoted on running Black Friday with uplift models instead of louder discounts: targeting the users a discount can actually persuade, capturing the large majority of incremental revenue while skipping millions of low-impact sends.
Talks & workshops
Keynote · upcoming — Conversion Hotel, Texel · November 2026
Demystifying Agent-Ready Growth Infrastructure
A keynote on AI as growth infrastructure: how machine learning, agents, experimentation, and automation become embedded in the technology stacks of modern organizations — what companies will build themselves, what will become standard, and how evals decide which of these systems can actually be trusted in production.
Claude Community Meetup, Budapest · 2026
Two Faces of Production AI
On building safe production AI, through A8Cmail — the AI-native platform behind WordPress.com’s email: where the models fail, and the gates of validation a system has to pass before it touches real users.
Future of eXperimentation, Porto · 2026
Experimentation at Automattic scale
A discussion-based meetup rather than talks. We discussed experimentation at Automattic scale, ExPlat (our Bayesian experimentation platform), building a culture of experimentation, and what experimentation looks like in a post-AI world.
Explorium × RevGenius · 2026
Expert judge, Custom GTM Agents Online Hackathon
Served as an expert judge for the online hackathon where revenue teams built custom go-to-market AI agents.
Automattic Division Meetup, Munich · 2023
Growth Foundations: data & ML informed growth levers
Workshop on the cross-functional growth initiative spanning paid media, CRO, and ML — why it started, how lean cross-functional teams run it, and the wins and losses along the way.
Automattic Grand Meetup · 2019
Marathon, not a sprint: ML at Automattic
The history of machine learning at Automattic and a deep dive into pipe — from the first churn models to uplift modelling and “no losing A/B tests.”
Automattic Grand Meetup · 2018
Machine Learning and its Business Applications
A three-day class, co-taught with Yanir Seroussi: from “what is ML?” through feature engineering, evaluation, and the gotchas, to ML in marketing and the story of pipe.
Plus recurring internal teaching: pipe team meetups (2020, 2021), the datasci knowledge-sharing hangouts, and company-wide workshops on ML, experimentation, and uplift modelling.
Writing
Using ML for Campaign Optimization: Our Journey to Marketing Science at Automattic — Data for Breakfast, 2019
Building Thousands of Reproducible ML Models with pipe — Data for Breakfast, 2019
Introducing pipe, The Automattic Machine Learning Pipeline — Data for Breakfast, 2018
The Most Beautiful Social Network: the Structure of Communication at Automattic — Data for Breakfast, 2018